At SK Hospitality, we understand that having a strong presence in key source markets is essential for staying ahead of travel trends and maintaining close relationships with B2B and B2C partners. With Germany and the UK being two of our most significant markets, we continue to strengthen our team to drive visibility and sales for our hotel partners.
We are excited to welcome Dominique Liggins as our Business Development Specialist for the DACH markets (Germany, Austria, and Switzerland). With his deep knowledge of the region and strong industry connections, Dominique will play a crucial role in expanding our network across different travel segments, including luxury, family, active, and eco-conscious travel.
Having a UK-based Business Development Specialist on our team for the past five years has proven to be a highly effective strategy, increasing both brand awareness and sales. Extending this successful approach to the DACH region comes at the perfect time, with post-COVID flight capacity from Germany to Greece steadily increasing and demand for diverse travel experiences on the rise.
“Having a Business Development Specialist based in the source market is extremely important to feel new market trends and be close to important B2B and B2C players. Having very different properties in our hotel portfolio needs an extensive network in each market: luxury specialists, family travel specialists, active travel and so on. Having had a UK-based Business Development Specialist in the SK team for the past five years has indeed proven to be efficient and has definitely increased visibility and sales figures for our hotel partners. Germany and the UK remain the most important source markets in all destinations we work with. Flight capacities from both regions have increased steadily post-COVID, and Greece is a destination well-positioned for all traveler segments: luxury, solos, eco-conscious, business, wellness, digital nomads, families, and active travelers. Our current portfolio caters to all the above-mentioned. Dominique will be a great addition to our current Hospitality Sales and Marketing team.”
– Celine Spataro, Managing Director at SKHospitality
With Dominique on board, SK Hospitality is set to strengthen its market position in the DACH region, build new strategic partnerships, and further enhance its presence across all key travel sectors. We look forward to the opportunities ahead and the valuable contributions Dominique will bring to the team.
